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Championship Winning Team & Full-Service Marketing Partner. We inspire authentic daily conversations with our Millennial and Generation Z audience.

 PARTNERS

 

Forsberg Racing is more than just a brand. It’s a community and subculture fueled by the shared passion of going fast and breaking stuff, all while we learn a thing or two along the way. Combine Chris’ cache of Formula Drift awards with our massive network of collaborators and followers and you’ll see we’re poised for rapid expansion. 

Let us showcase your brand to potential customers in a way they cannot ignore: by connecting with the voice in which they already know and engage. With Hoonigan as our official media and distribution partner we will offer a data driven full service digital marketing solution for your brand.

Our team spends thousands of hours in the shop to optimize every second we race around the track. We forge the relationship with our partners based on this principle.  

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Nissan

Forsberg Racing and Nissan have worked in partnership for over 17 years and have achieved their goals by sharing the same ambition and vision: Winning multiple championships, building award-winning show cars and creating kickass original content generating tens of millions of views. 

Chris took his Nisan-driven successes and invested in himself. He’s an on-air personality, a touchstone for the Nissan Z community and an accomplished modern Z builder with global credibility. 

Chris is a professional risk taker and respected among consumers and peers for bringing atypical, bold and unexpected angles to all of his projects. This by its very nature makes him an influencer for a modern generation of Z drivers, and elevates Nissan’s relevancy among car enthusiasts.

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NOS Energy Drink

A firm handshake solidified one of the longest running and most successful partnerships in Formula Drift history. The brand was new, and the driver was raw — each with something to prove — when they first partnered in 2004*. Since then NOS Energy Drink and Forsberg Racing have gone big for each other, with massive gains to show for it. 

Each partner delivers the commitment, support and drive needed to win championships, sponsor builds for rad content, and to convey a lasting impression.

MotorTrend’s Addicted to Adrenaline: Chris Forsberg’s Sunday Drive and MotorTrend’s “Drift This!”

 

MotoTrend’s pivot from print magazine megalith to digital programming powerhouse is a boon for automotive content creators. The viral video project for “Sunday Drive” highlights Chris’ car control ability in and around Decker Canyon, Malibu. The shoot utilized multiple cameras and slick edits to convey speed and precision.

Drift This! was a series produced by MotorTrend and hosted Chris Forsberg and Ryan Tuerck. The premise of the show was to take improbable drift car candidates and modify them using imaginative tinkering, custom fabrication, and gnarly amounts of horsepower. Some of the challenge vehicles featured in Drift This! were a 35-foot Escalade limousine, a turbocharged LS UPS truck, a sandrail, a bubble Caprice and a military issue Humvee M998.

NOS Christmas Holiday Campaign 

An off-road pursuit ensues after a dirt bike riding Grinch swipes Santa’s sack of NOS from the garage. Nothing will stop Santa or his Nissan 370Z safari car from retrieving his precious gifts of NOS Energy Drink.

NOS Proximity

Our studies show that intricate stunt driving video sequences support incredible engagement across all platforms. The frantic “Proximity” video showcases Chris’ impeccable car control as he winds through a junkyard path, clipping exploding targets in the NOS colorway.

NOS Energy Drink Presents: Dirt vs Drift

This NOS produced series pitted three of its drivers from different racing disciplines against each other to who could beat them at their own game, in their own car. Each driver: Sheldon Haudenschild, Ricky Stenhouse Jr., and Chris Forsberg played host to their strengths as they challenged their sponsor-mates to buckle up and step into their shoes.  

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Magnaflow

Fire-breathing, rev limit tapping race engines have to be reigned in somehow, and there's no better way to do it than with a Magnaflow muffler and exhaust system. Having Magnaflow mated to your motor and a patch sewn to your fire suit brings with it decades of motorsport legitimacy. Chris Forsberg has been a Magnaflow Ambassador since 2016.

Rotiform

No one's ever made history by staying in their lane. Fortune favors the bold, the eccentric, the ones ready to break the mold with their own style.